Download google books in pdf online Stories

Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business by Kindra Hall

• Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
• Kindra Hall
• Page: 240
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781400211944
• Publisher: HarperCollins Leadership

Download Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

Download google books in pdf online Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business 9781400211944

Overview

The moment you take control of your stories, you take control of your business and your life. You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell? And how do you tell them? In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate: the Value Story, to convince customers they need what you provide; the Founder Story, to persuade investors and customers your organization is worth the investment; the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

Pdf downloads: Free download ebooks An Impeccable Spy: Richard Sorge, Stalin's Master Agent 9781408857786 by Owen Matthews download pdf, Ebook download for mobile phone Time's Convert (English Edition) 9781984877567 DJVU download link, Mobile ebooks download Babylon Berlin: Book 1 of the Gereon Rath Mystery Series (English literature) download pdf, Téléchargements gratuits de livres audio mp3 Les recettes cultes de Big Will - 150 recettes, 100% sport, 100% plaisir, 0% culpabilité DJVU download link, Descargas de libros gratuitos de Epub THE SALICYLATE HANDBOOK: YOUR GUIDE TO UNDERSTANDING SALICYLATE S read book,